Integrating Zoho Forms with Mailchimp sends form leads straight into your Mailchimp audience so you can start email campaigns and automation without manual export or copy-paste. This connection maps form fields to Mailchimp list fields, syncs subscribers on submission, and can tag or segment contacts as they arrive.
What is it — 2-4 sentences answering "what does this feature do in Zoho FORMS"
The Mailchimp integration in Zoho Forms pushes form submissions into a Mailchimp audience (list) in real time. You choose which form fields map to Mailchimp merge fields, apply tags, and decide whether to subscribe contacts immediately or require double opt-in. The integration supports standard contact data (email, name, phone) and can pass custom fields for segmentation and automation in Mailchimp [1].
When to use it
- You run a lead capture form and want new contacts added automatically to a Mailchimp audience for welcome series and nurture campaigns [1].
- You need immediate subscription of webinar registrants into a Mailchimp list with a tag like "webinar-2026" so automated reminders fire off [2].
- You collect segmented preferences (product interest, region) and want those values mapped into Mailchimp merge fields for targeted campaigns [7].
- You want form submissions to trigger Mailchimp automations (welcome emails, onboarding flows) without building custom middleware [1].
- You maintain marketing consent fields on the form and must respect double opt-in or subscription choices when creating Mailchimp contacts [1].
How to access it
Open your form, go to Settings > Integrations > Email Marketing > Mailchimp, then click Connect and authenticate with your Mailchimp account. After connection, choose the Mailchimp audience, map Zoho Forms fields to Mailchimp merge fields, set tags and subscription behavior, and save. For programmatic control, use Zoho Forms webhooks or the Mailchimp API to receive form payloads if you need custom field handling or complex logic [1][7].
Related features
- Zoho CRM integration — create or update leads directly in CRM from form submissions for sales follow-up.
- Webhooks and API export — send submission payloads to custom endpoints or middleware for advanced routing and transformation [7].
- Landing Pages integration — collect leads on a hosted landing page and forward them to Mailchimp the same way forms do [1].
- Smart Fields and conditional logic — prefill or alter field values that then map into Mailchimp for more accurate segmentation [8].
[1]: Zoho LandingPage | Email Marketing | Knowledge Base
[2]: Step up your lead generation game with online forms (community tips)
[7]: How to mix different types of inputs (community discussion)
[8]: Introducing Smart Fields in Zoho Forms (community announcement)